NashCo Furniture and Mattress Brand Charter
Introduction:
NashCo Furniture and Mattress is a home furnishing and bedding retailer based in the United States. Our brand is dedicated to providing top-quality furniture and mattress products to families, professionals, and apartment dwellers. Our brand charter outlines our core values, target audience, buyer personas, and location data to help guide our marketing, branding, and business strategy.
Mission:
To provide high-quality furniture and mattress products that meet the needs and expectations of our customers, and to deliver exceptional customer service in a welcoming and comfortable shopping environment.
Vision:
To be the preferred choice for home furnishings and sleep solutions in our market, known for our commitment to quality, affordability, and customer satisfaction.
Brand Positioning Statement:
NashCo Furniture and Mattress is a premier furniture retailer that provides customers with stylish and comfortable furniture and mattresses at an affordable price. Our commitment to quality, affordability, and customer satisfaction sets us apart from the competition and makes us the go-to choice for families, bargain hunters, and anyone looking for the best in home furnishings.
Values:
Customer-focused: We listen to our customers and strive to exceed their expectations at every touchpoint.
Quality: We use the finest materials and construction techniques to ensure our products are durable, comfortable, and attractive.
Affordability: We believe everyone deserves a comfortable home and strive to offer fair and competitive prices on all our products.
Innovation: We stay ahead of the curve by continuously seeking out new products, styles, and technologies to meet the evolving needs of our customers.
Teamwork: We believe in the power of teamwork and work together to achieve our common goals and provide the best possible customer experience.
Brand Personality:
Welcoming, reliable, dependable, and warm.
Brand Voice:
The voice of NashCo Furniture and Mattress is warm, welcoming, and confident. We want our customers to feel comfortable and confident in their furniture and mattress choices, and our brand voice reflects that. We are knowledgeable and approachable and always strive to provide helpful and informative advice to our customers.
Brand Tone:
Approachable, informative, and professional.
Brand Image:
Stylish, modern, and quality-driven.
Brand Promise:
We promise to deliver quality, comfort, and affordability to every customer, every time.
Guiding Principles:
Customer satisfaction is our top priority
We are dedicated to providing high-quality products
We are committed to being fair, honest, and transparent in all our dealings
We are passionate about continuously improving our products and services
We respect and value all employees, customers, and partners
Target Market:
Based on survey results, Facebook data, and Google Analytics data our target market consists of department store shoppers, fashionistas, foodies, shutterbugs, technophiles, beauty mavens, bargain hunters, family-focused individuals, shopping enthusiasts, luxury shoppers, home decor enthusiasts, movie lovers, auto enthusiasts, health and fitness buffs, travel buffs, music lovers, art and theater aficionados, value shoppers, individuals who frequently attend live events, and pet lovers. Our target market ranges in age from 25 to 55 and has a moderate to high household income.
Target Audience:
The primary target audience of NashCo Furniture and Mattress is families, professionals, and apartment dwellers, who are looking for affordable and stylish furniture and mattress products. Our audience segments are diverse and span various age groups, genders, and incomes. Through survey results, Facebook data, and Instagram data, we have identified our audience to be primarily interested in quality, comfort, and style.
Audience Segments:
NashCo Furniture and Mattress serve diverse customers, including families, home decorators, and small business owners. Our primary target audience is families with a household income of $50,000 or more, who are looking for stylish and comfortable furniture for their homes.
Buyer Personas:
Based on our target audience, NashCo Furniture and Mattress has developed three main buyer personas:
Families: Our family-focused segment is made up of couples with children and single-parent families who are looking for durable, stylish, and affordable furniture and mattresses for their homes. These families are typically busy and value convenience and practicality in their purchasing decisions.
Young Professionals: Our young professional segment is made up of single or married individuals between the ages of 25-40 who are starting their careers and building their homes. These individuals are style-conscious and value quality and affordability in their furniture and mattress purchases.
Empty-Nesters: Our empty-nester segment is made up of couples or single individuals over the age of 55 who are looking to downsize or redecorate their homes. These individuals are typically more financially stable and value comfort, quality, and style in their furniture and mattress purchases.
Geo-Location Information:
NashCo Furniture is currently located Nashville, TN and Columbia, TN
Nashville Location Store Information
Store Address: 401 Harding Industrial Dr Nashville, TN 37211
Store Phone Number:(615) 499-0551
Store Hours: Monday- Saturday 10:00 AM- 7:00 PM
Sunday 12:00 PM- 5:00 PM
Columbia Location Store Information
Store Address: 425 W 7th Street Columbia, TN 38401
Store Phone Number:(931) 223-8060
Store Hours: Monday- Saturday 10:00 AM- 7:00 PM
Sunday 12:00 PM- 5:00 PM
Brands:
NashCo Furniture & Mattress Outlet carries furniture and mattress products from a variety of brands, including Ashley, Crestview Collection, Dreamcloud, Crown Mark, Elements, Behold Home, Dalyn, The Rug Company, Coaster, Direct Express, England, Jackson Furniture, Leather Italia USA, Moe’s, Malouf, Nectar, Parker House Furniture, Sierra Sleep, Southerland, Signature Design by Ashley, Stein World, and Evolution in Home Accents.
Colors and Design:
Our primary color is blue (PANTONE 302 C/ HEX/HTML 003a5c), which represents stability, trust, and confidence. Our secondary color is white (HEX/HTML 000000), representing purity and simplicity. Our highlight, call to action, and supporting color is gold (PANTONE 613 C/ HEX/HTML b59a00), representing luxury and sophistication. Our tertiary color is light grey (PANTONE 441 C/ HEX/HTML bdc6c3), representing sophistication and elegance. These colors and design elements will be used in all our marketing and branding materials to ensure consistency and a cohesive brand image.
Community:
NashCo Furniture & Mattress Outlet is committed to being more than just a store. The store is dedicated to giving back to the community and serving those in need. NashCo Furniture works with non-profits such as Safe Haven and Operation Stand Down TN to provide furniture and support to homeless families and veterans. The store is also a leader in the community, encouraging others to give back to their own neighborhoods. NashCo Furniture is dedicated to helping the Nashville and surrounding communities come back stronger.
Delivery:
NashCo Furniture offers delivery services to customers which include assembly of the furniture at the customer’s home and removal of trash to the designated area. Customers are required to accompany the delivery team in case of a complex. There may be additional charges applied for taking trash from the delivery location. Inaccurate information provided at the time of sale could result in additional charges. NashCo Furniture is responsible for handling warranty issues, however, delivery times are not guaranteed. The customer also has the option to pick up the merchandise, but they assume all risks associated with the transportation of the merchandise.
Product Categories:
NashCo Furniture and Mattress offers a wide range of products to furnish homes and make them comfortable, stylish, and functional. The following are the main product categories that the brand offers:
Living Room: NashCo offers a wide range of furniture to help customers design their ideal living rooms. From sofas, sectionals, and loveseats to coffee tables, TV stands, and accent chairs, NashCo has everything customers need to create a cozy and inviting living room.
Dining Room: NashCo offers a comprehensive collection of dining room furniture, including dining tables, chairs, bar stools, and buffets. These pieces are available in a variety of materials and styles, so customers can choose the perfect pieces to suit their tastes and needs.
Bedroom: NashCo’s bedroom furniture collection includes beds, dressers, nightstands, and more. All products are designed to offer comfort and functionality, as well as style.
Home Office: NashCo offers a range of furniture and accessories for home offices, including desks, chairs, bookcases, and storage solutions. These pieces are designed to help customers create a functional and efficient workspace in their homes.
Mattresses: NashCo offers a wide range of comfortable and supportive mattresses, from innerspring and memory foam to hybrid and adjustable beds. Customers can choose from a variety of sizes, comfort levels, and brands to find the perfect mattress for their needs.
Home Accents: NashCo offers a wide selection of home accents, including lamps, rugs, wall art, and decor items. These pieces are designed to add a touch of style and personality to any room.
Outdoor: NashCo offers a range of outdoor furniture and accessories, including patio furniture, outdoor rugs, and umbrellas. These products are designed to help customers create a comfortable and inviting outdoor space.
Conclusion:
NashCo Furniture and Mattress is committed to providing top-quality furniture and mattress products to families, professionals, and apartment dwellers. Through our target audience, buyer personas, and location data, we are able to better understand and serve our customers. Our core values of quality, comfort, style, affordability, and customer satisfaction guide all of our business decisions, and our commitment to these values is reflected in our products, customer service, and marketing efforts.
