Mindblown: a blog about philosophy.

PROJECT BRIEF Date: September 7, 2023 Project Name: Employer-sponsored child care facilities Buyer’s Guide for the Healthcare Industry Revenue Marketing Lead: James Jenkins LOB: Centers INTRODUCTION This project brief is based on the original Employer-sponsored child care facilities Buyer’s Guide. While the original guide serves as a foundational starting point, this version is tailored specifically…

0:0:0.0 –> 0:0:19.650 Jennifer Vena By the system and to the systems I think make the selling process much more complicated because we’re finding you have the the system who wants to weigh in on it, and then you have the local leader of the hospital who ultimately owns the budget and you know, the…

Objective​ Audience​ Offer​ Channel​ Status Comments​ (Estimated) Launch Date​ Geo Location Targeting Of Ads ​ Objective: To drive efficiency in spend and increase the probability of greater visibility to targeted accounts ​ Selected geo location of HQ’s in our targeted demographic/firmographic and technographic​ Multiple offers​ ​ Paid Search, LinkedIn​ Pending KB strategy discussion​ 5/12 for…

Summary Dashboard To view your weekly data trends and insights, click here to view the Dashboard. Current Goal Q3 2023 – 10% Increase in Conversions – 45 Leads per Month (~135 per Quarter) Performance August Leads: 39 Center – LinkedIn: 5 Center – Google: 0 Non-Center – LinkedIn: 15 Non-Center – Google: 19 Budget Pacing…

KinderCare Battlecard © 2021 Bright Horizons Family Solutions LLC 1 Company Overview Private provider of early childhood education and care. Founded in 1969. Headquarters: Portland, OR. Privately held. Cites more than 400 clients, through a combination of tuition discounts, back-up care, waitlist priority and on-site center services. Messaging focuses on the quality of KinderCare’s education…

Introduction by Jennifer Vena: Jennifer Vena, Vice president of consulting services at Bright Horizons, has spent 35 years partnering with organizations to understand their employees’ family care needs and create response strategies. The session aims to answer audience questions and discuss the challenges and solutions related to childcare in the modern workforce. Insight from Dr.…

Helping Today’s Family Thrive in the Modern Workforce Jennifer Vena: I am Jennifer Vena, Vice president of consulting services at Bright Horizons. I’m a long-tenured employee, having spent the past 35 years partnering with organizations across industries and across geographies to understand their employees, family care needs, and create response strategies to help employees and…

Helping Today’s Family Thrive in the Modern Workforce Jennifer Vena: I am Jennifer Vena, Vice president of consulting services at Bright Horizons. I’m a long-tenured employee, having spent the past 35 years partnering with organizations across industries and across geographies to understand their employees, family care needs, and create response strategies to help employees and…

WORKING PARENTS REACH A BREAKING POINT Working parents are worn down and looking for help, with many calling family benefits as big a retention motivator as a hefty raise. As one surveyed employee pointedly remarked about their center, “If it goes, I go.” Yet getting value — for your employees and your company — hinges…

P1 WHY CHILD CARE CENTERS ARE THE KEY TO THE FUTURE OF WORK Child care shortages are an unmistakable hindrance to profits. For employers, the benefits of stepping in are unmistakable. P2 CALCULATING THE COSTS Working parents have a child care problem. It means employers have one, too. That’s because right now, when a continually…