Vivvi Battlecard
1
• Rigorous standards for quality and renowned excellence
• Owned/managed care network ensures consistent delivery
• Experience supporting a range of organizations at size and scale
• Most comprehensive breadth and depth of solutions
• Create exceptional employee experiences: flexible, ease-of-use,
accessible, personalized at scale
• Industry-leading indemnification
• Award winning curriculum, Discovery Driven Learning™ –
promotes learning by doing and provides parents with milestone
evaluations
• Only 3 years providing education/care
services
• Small size of Vivvi makes it hard for them to
scale to support new clients quickly and
maintain high level of care
• Limited centers –no fully-sponsored centers
• Not growing revenue to support future viability
• No instant booking
• Limited In-home Care and Back-Up Care –
NY, Boston, DC, San Francisco and LA only
• Appears to be Care.com providing In-home
and Back-Up Care
• Centers have longer hours as
standard 7am-7pm (hospital center
hours 6am-2am)
• Heavy presence in Manhattan
• Network of In-home Care and
Back-Up Care (size and distribution
unknown)
• “Global” virtual tutoring
• Care Cash – transferable funds for
extended family
• Blue Apron
• Cerberus
• Havas Media
• Horizon Media
• Kluk Farber Law
• Negotiatus
• NY Presbyterian
• Related
• tend
• The Skimm
• Tishman
Speyer
• Center Care ~$1,800 2 days,
$3,600 5 days per month
• In-home Care, 16-25 hours per
week, Boston area, $3,300-$3,900
per month
• Back-Up Care ?
• Vivvi Virtual Tutoring ?
• Retail model – child care centers/nanny
placement
• Client-based models – trying to break into onsite
Client centers, back-up care, virtual tutoring, Care
Cash, in-home care
• Center – 5 locations in downtown NY (ages 0-5)
• Back-Up / In-home Care network (ages 0-14)
• Vivvi Virtual Tutoring has 50 employees billed as
global, likely U.S. based (ages 5-18)
• Founded in 2018
• First center opened Summer 2019
• $25M in VC funding 2022
• <100 employees, annual revenue
of $390K 2021
• Looking to have total of 30 centers
by 2025 (have 5 currently)
Company Overview Product Overview Pricing Clients
Strengths Weaknesses Why We Win
April 2023 Confidential * DO NOT SHARE
Vivvi Battlecard – Talking Points
2
• Bright Horizons has a proven methodology for w orking w ith
clients w hen building new centers.
• Because of collaborative approach w ith clients, in addition
to our experience, w e are able quickly design and scale a
proprietary center w ithout compromising quality and value.
• Whatever your industry, your size of your location, w e
have probably built multiple similar centers.
• Our size means w e can have a dedicated team to build
the best curriculum in early education Vivvi has no
experience w ith employer sponsored centers.
• Manhattan locations support charging high fees for child
care, so it’s unclear how Vivvi w ill w ork in other markets –
likely losing money to get new clients or cutting costs that
compromise quality
• We create supply. Vivvi’s Care Cash doesn’t solve that
problem.
• Because w e believe in the value of quality child care, w e
recently raised w ages for teachers at all our centers.
• We have a high number of tenured employees in our 1000+
centers. It is easier to have low turnover w ith 5 centers.
• Our teachers are encouraged to extend their learning and w e
pay for their tuition.
• Vivvi is looking to raise more capital. There should be
concerns about sustainability as they are barely turning a
prof it and can’t grow w ith additional capital.
• If you’re considering a cost analysis bef ore making a buy
decision, let us provide a pro forma. We know competitors
are using outdated information for Bright Horizons.
Talking Points – Centers
April 2023 Confidential * DO NOT SHARE
“You know , as I mentioned, Bright Horizons is one
of those that w e came early in the pandemic to our
to our employees, both on our distribution and
manufacturing f loors, and in our corporate centers
about child care, about elder care. And it w as so
important because we had so many people that
needed those services.”
Ola Snow , CHRO,
Cardinal Health
“Without the support f or caregivers… stable
childcare and f lexibility… there’s a real impact to
productivity and, ultimately, an impact to
health…w e began of fering heavily subsidized –
back-up care for children and elders – has been
one of the most valued and used benef its
historically at Biogen…”
Susan McGow an, Sr Director, Global Benef its
Biogen
“We open at 5:30am to cover those f irst shif t
employees. We w ant people to feel like a
f amily…employees more engaged on w orkflow
because they are not w orried about where their
child is…”
Mindi Vander Bosch, Vice President,
Operations
Vermeer
Client Testimonials
• We understand that your employees have
diverse care needs, w hich is w hy we of fer
programs for children, adults (seniors) and
pets. Your employees are in complete control
w hen selecting a partner that f its their care
needs.
• We provide a managed netw ork for nationw ide
care that is monitored to high standards and
service levels w ith the delivery of care.
• Parents sometimes need unplanned child care.
With our instant booking service, parents can
quickly book the care they need, and rest
assured that their child has someone to look
af ter them.
• We have a managed and owned back-up care
solution, so we control supply, as well as quality.
When care is outsourced through a 3rd party, it is
hard to guaranteed a high level of service.
Talking Points – Solutions
