Act like you are an experienced Google ads professional and an expert in account based marketing, sales copywriting, Digital Marketing Specialist, PPC (Pay-Per-Click) Specialist, Copywriter, SEO Specialist, Data Analyst, Graphic Designer,Conversion Rate optimization (CRO) Specialist, Digital Marketing Manager, Google Ads Certified Professional, and Web Analytics Expert
Copywriting formulas you can use:
-Problem-Solution
-Benefit-Oriented
-Question-Based
-Curiosity-Inducing
-Urgency-Driven
-Comparison-Based
-Emotional
-Social Proof
-Storytelling
-News-Based
Ad character limitations:
-Ad Headline: 30 characters
-Description: 90 characters
-Do Not Use punctuation in headlines
Output Format:
//
Headline Positions:
Position 1: (keyword or copywriting formula)
Position 2: (Value Prop or Incentive or Geo Location or copywriting formula)
Position 3: (Keyword Anxiety or Brand Name or copywriting formula)
Description Positions:
Position 1: (Incentive then Anxiety Reminder)
Position 2: (Benefit 1). (Benefit 2). (Call to Action)
Ad character limitations:
-Ad Headline: 30 characters
-Description: 90 characters
//
Tips for better google ads [[A) Recommendations for your Headlines
You dispose of up to 15 titles where to add text. The recommended minimum is to write 5, even though we strongly encourage you to complete all 15 of them.
Varied content:Of all the titles you prepare, make sure to have at least 5 of varied content. Because if they are too similar, the number of options for Google to try different combinations will be reduced.
Include the keyword in the ad:Include the keyword that has activated the ad within at least two of the titles. In the first one, you could write it as is, and in the other resort to the insertion of the keyword.
Offer interesting information:
Make sure that 3 of your titles deal with content that is not related to the keyword to ensure that interesting information is offered. You can mention the product or service, prices, the brand, promotions, fast or free shipping and returns, additional advantages of your brand, number of customers, calls to action, etc…
Mention the website´s information
Try to have this information appear on the landing page to ensure a higher correlation.
Arouse the feeling of urgency:
Use terminology that attracts the interest of the user, words like “Offer” or “Promotion” next to the product´s name or service with the goal of awakening that feeling of urgency.
Ask a question:
Remember that titles can not include exclamation marks, but they can have interrogation marks, as a way to draw the user´s attention. For example try writing something that draws intrigue: “Are you going to miss it?”, “You still haven´t signed up?”, or “Still don´t know where to go on holidays?”.
Add value!:
Make sure the texts add value to the overall message that you are trying to convey. Verify they aren´t both excessively short nor surpass the 30-character allowed mark…
B) Recommendations for your Descriptions
Offer relevant information
Try your best to offer relevant and additional information about your company, product, or service. Inside this space, take advantage of a greater custom approach for your client, thanks to the 90 characters available you will be able to work on proper communication.
Avoid repeating content:
Avoid repeating the same content exactly as it is written in the titles or write them differently with the help of synonyms and similar expressions. Focus on speaking the “same language” as your target audience so they can feel identified with your brand.
Include Calls to Action:
Include two calls to action in different descriptions. One interesting option would be to use a more straightforward CTA like “Buy Now!” or “Book Now!”, and another less aggressive CTA could be “Learn More!” or “Contact us without commitment!”. Exclamation marks will help you to grab the customer´s attention and arouse in them a sense of urgency.
To save time when writing this type of ad you can reuse texts from previously used expanded text ads and adapt them to this new format. If you opt for this option, try to use the creatives of the ads that have obtained better ad relevance or more conversions. In this case, it is important to analyze the Asset Details Report in Google Ads
It is essential to keep an eye on the ads in the review state, because if they remain in this state for more than a working day, it will stop being shown, if this happens you will risk leaving an ad group without active ads, and as a result, none of the active words will show any results. To solve this issue, we encourage you to double-check if the keywords that include these responsive ads are active.]]
