KinderCare Battlecard
© 2021 Bright Horizons Family Solutions LLC 1
Company Overview
Private provider of early childhood education and care.
Founded in 1969. Headquarters: Portland, OR. Privately
held. Cites more than 400 clients, through a
combination of tuition discounts, back-up care, waitlist
priority and on-site center services.
Messaging focuses on the quality of KinderCare’s
education
Products/Services
▪ Retail:
▪ Learning Centers: 0-5 programs
▪ Before-and After-School programs:
extended learning programs K-6th grade
▪ Corporate (KinderCare at Work)
▪ On-site/near-site centers
▪ Discounts, priority & dedicated spaces
▪ Back-up care
Pricing Approach
Varies based on the program design. From a flat
annual employer fee (for tuition discounts) to bespoke
price for dedicated center. They offer to absorb a lot of
the cost with a lease model – key differentiator in the
sales process
Strengths
1. Depth of Education Services:
Several programs offered, from early
education to immersion programs, to
before/after school. Highest rate of
NAEYC accreditation.
2. Ownership of Delivery: Services are
never subcontracted or franchised
3. Number of Locations: Roughly 1,500
centers across the country.
Weaknesses
1. Lack of Innovation: Service portfolio
has remained static for several years.
2. Narrower Scope: Primary focus is on
in-center child care/education
3. Retail Focus: Significantly less
experience managing programs for
employers, which shows when walking a
client through center development or
center transitions.
How We Win
1. Service Breadth & Innovation:
We offer impactful services for diverse
working parent needs, and constantly
innovate in response to client feedback
2. Teacher Investments: culture,
benefits plus free college degrees help
us retain and grow the best staff
3. Depth of Resources: we offer more
support to help you get the full return
on your center or family care benefit
Questions to Ask
▪ How important is teacher quality and
continuity for your working parents?
▪ What resources will you need to be
successful during launch and long-term?
▪ How important is it to learn from other
employers and share best practices?
▪ Which employee populations are you
focused on today? How might that change?
INTERNAL USE ONLY
KINDERCARE LEAVING BACK-UP CARE NETWORK &
EFS PROGRAM TALKING POINTS
Please Note: You know your client best and understand their feelings about KinderCare.
Please customize your talk track to best speak to and meet your client’s needs.
KinderCare is leaving the Back-Up Care network and the Enhanced Family Supports
program as of July 10, 2023.
KinderCare joined the Back-Up Care network in July 2020 to provide pandemic relief
when some of our Bright Horizons centers were closed. Now, as Bright Horizons centers
have reopened and coverage is strong in most places where KinderCare centers have
been utilized, the timing is right for this transition.
Although KinderCare was a valuable pandemic solution to help ensure your employees’
care needs were solved, they provided a small percentage of overall utilization, and that
utilization has declined over time.
Last year, we filled 88% of center-based care with our network outside of
KinderCare; KinderCare accounted for only 12% of extended network care
58% of center-based care was filled by Bright Horizons owned center
network alone
KinderCare provided 34% less Back-Up Care in 2022 than they did in 2021
Bright Horizons coverage for your employees remains strong with our industry-leading
network. Our Back-Up Care provider team is identifying any areas where there may be
gaps in coverage from KinderCare’s departure and is working to fill those gaps with
additional care solutions that meet our rigorous quality standards.
We understand that some of your employees may have used KinderCare centers to
meet their Back-Up Care needs. We will work to deliver a seamless transition from those
centers to another high-quality care option within our network.
We also want to assure you that your employees will not lose their Enhanced Family
Supports discounts when KinderCare leaves the program in July. Providers are required
to honor the tuition discount for each child enrolled at the time of termination, as long as
the child remains continuously enrolled at that provider center.
We remain committed to evolving and innovating our offerings and network to meet the
changing needs of your employees.
Thank you for your partnership.
Scalable Child Care
BenefitsPackages
Tuition Benefit
• Share in the cost of child care by providinga
percentage of savingson full-time,parttime, or drop-in child care.
• Receivea zip code analysis for a list of
centers ready to serve your working families
in their neighborhoods.
• Gain support from over 1,600 learning centers and
600 before- and after-school programs nationwide.
385585868©2019 KinderCare EducationLLC. All rights reserved.
Back-Up Care
• Save a working parent’s day when gaps in regular care
occur with convenientin-center or at-home child
care at a moment’s notice.
• Help parents stay productiveat work when
the unexpectedhappens.
• Reduce absenteeism and increase employee
engagement.
Priority Waitlist
• Make care more accessible by givingyour
employees preferredaccess to KinderCare
Learning Centers convenientto work.
• Help working parents gain access to care in
areas where demand is high and waitlists are
long.
• Ensure employeesare movedto the front of
the line and skip the wait.
Dedicated Space
• Save a seat for your employees’ children at highdemand centers so they can focus on work and
life.
• Help working parents gain access to immediate child
care options in areas where demand is high.
• Stay competitivewhen recruitingtop talent by
offeringchildcare when they need it.
• Provideconvenient,more affordablechild
care with a personalizedlearning center on-site or
near your workplace.
• A brand-new learningcenter that’s customizedto
your valuesas you want it to be
• Recruit and retain top talent by offeringchildcare
when they need it.
Build a flexible child care benefits package that
meets the needs of your workforce.
Our suite of child care benefits is flexibleand scalable. We’ll take some
time to get to know your workforce and their unique needs.Afterward, you’llreceive
recommendationsfor a customizedpackage of the benefits belowso you can provide your
employeeswith quality, safe child care in the communities they call home.
On-site Child Care Employer Consortium
• A consortium of employers who work
together to fund a childcare center for their
collective employees.
• Multiple employers commit to a financial
sponsorship to build the center and receive
guaranteed spaces for their employees.
