Care.com Battlecard
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• We Create Supply: We create supply, which is critical, through our nationwide owned and
managed network of vetted, trained, caregivers
• We Offer Flexibility and Choice: We provide a robust set of options from our renowned
child care centers to our network of high-quality managed and vetted caregivers, to selfsourced
care from our subsidiary, Sittercity.
• Our Expertise/Reliability: We’ve offered trustworthy, high-quality child and elder care for
decades. We’re more than a care provider – we’re a strategic partner, and we provide
hands-on support to your employees through Family Concierge
• We Offer Instant Booking: We are the only company to offer instant booking as part of our
commitment to helping employees get the care they need quickly.
• We Deliver Education & Care at Scale: As your business needs change, we can flex to scale
up to meet demand and help your organization succeed
• Reliance on marketplace model/self-sourced care: Smaller
back-up care network requires families to find caregivers
through their site and request reimbursement. Care.com does
not create supply
• Lack of relationship depth/vetting/assurance: Caregiver
reliability is unknown; company has faced safety issues
• Lack of expertise in child care and college planning
• Most care is reimbursed: leads to unpredictable billing.
• Technology: easy-to-use, scalable, cloud-based
• Breadth of Services: Care services to meet
diverse needs – enables flexibility and choice.
Acquisition of Lifecare offers cross-sell
opportunities
• New Leadership: Acquisition by IAC brought
new leadership
• Market penetration: acquisition by IAC brought
access to >60k employees through EAP; millions
of members across 20 countries
• P&G
• TripAdvisor
• Workday
• Twitter
• Toyota
• Athena Health
• Best Buy
• Vertex Pharmaceuticals
• Akamai Technologies
• Best Buy
• Delta
• HubSpot
• Northwestern University
• Care.com: Membership pricing for consumers/retail:
$156 for 12 months
• Care.com for Business: Pricing for back-up care
programs varies; often present a “low price by
underestimating use
• LifeMart: no cost to employer (revenue from vendors)
• CollegeVine: Services are available free to anyone on
the platform (via Lifecare Work-Life Solutions).
Enterprise client employees will receive 100 free
“Karma” (CollegeVine currency) which can be
redeemed for priority answers from admissions
“experts,” peer essay reviews and entries for weekly
scholarship drawings
• Care.com: Consumer-facing marketplace to find care and caregivers, including:
• Child, senior, and pet care
• School support and housekeeping
• Special needs
• Care.com for Business: employer-sponsored benefit
Core Offerings:
• Back-Up Care(for children, adults, and pets) (direct and via Lifecare)
• Pet Backup Care
• Care membership
• Care Specialists (provided through Lifecare – offer advice, vetted
provider recommendations and action plans. Available 24/7)
Additional Care Services:
• On-Demand Tutoring (K-12, plus college)
• Breastfeeding Support
• LifeMart Discounts
• Consumer tech company/online market place
for finding and managing care
• Founded in 2006; acquired by IAC in 2020
• Based in Waltham, MA
• Acquired Lifecare, Inc. in 2020 – complemented
their offering with Care Specialists and LifeMart
Discounts
• Acquired Parents in a Pinch (founded in ~1984)
Claim 35+ years in market due to acquisition
Company Overview Product Overview Pricing Clients
Strengths Weakness Why We Win
March 2023 Confidential
Care.com Battlecard – Talking Points
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• We solve for the # care challenge your employees face:
availability and affordability.
• When care isn’t available, it’s not enough to provide a
platform for your employees to attempt to source care
themselves. You need to offer comprehensive support.
• Unlike Care.com, we create much-needed supply.
• We’re invested in continually building our industry-leading
owned and managed care network.
• We create much-needed supply through our nationwide
network of vetted, trained, trusted caregivers
• Care.com provides self-sourced care, which is the bare
minimum approach and time-consuming for your employees
to access.
• The self-sourced care approach leads to dissatisfied,
unproductive employees.
• We understand that finding care can be difficult and we offer
hands-on support to make it easy.
• We provide a lot more value to your employees by offering
hands-on support through Family Concierge, our white
glove service that connects employees with experts who
craft care solutions to meet their unique needs.
• This removes the burden from your busy employees and
enables them to be more productive, have greater focus,
less stress and meet their commitments at work, every day.
Talking Points
April 2023 Confidential * DO NOT SHARE
We make sure that a caregiver is available at the critical
point your employee needs one. We also offer flexibility and
choice by providing a robust set of options for employees to
access the support they need.
• From our renowned child care centers, to our network
of high-quality managed and vetted caregivers, to selfsourced
care from our subsidiary, Sittercity –we have a
solution to meet each of your employees needs and
preferences.
• We can uniquely deliver the education and care your
organization needs, at scale.
• We have deep expertise helping organizations like yours
strengthen their talent strategy and accomplish their
business goals by supporting their employees during all
life stages.
• As your business needs change, we can flex to scale up
to meet demand and help your organization succeed.
• We offer both the highest quality care services and a
seamlessly user experience.
• We consistently gather insights to innovate and invest
in the employee experience as working families’ needs
evolve. We are only the ones who offer instant book
enabling your employees to quickly access the
education and care they need.
Talking Points
“You know, as I mentioned, Bright Horizons is one of
those that we came early in the pandemic to our to
our employees, both on our distribution and
manufacturing floors, and in our corporate centers
about child care, about elder care. And it was so
important because we had so many people that
needed those services.”
Ola Snow, CHRO,
Cardinal Health
“Without the support for caregivers… stable childcare
and flexibility… there’s a real impact to productivity
and, ultimately, an impact to health…we began
offering heavily subsidized – back-up care for children
and elders – has been one of the most valued and
used benefits historically at Biogen…”
Susan McGowan, Sr Director, Global Benefits
Biogen
Client Testimonials
Care.com Competitor Analysis
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