Objective
Audience
Offer
Channel
Status Comments
(Estimated) Launch Date
Geo Location Targeting Of Ads
Objective: To drive efficiency in spend and increase the probability of greater visibility to targeted accounts
Selected geo location of HQ’s in our targeted demographic/firmographic and technographic
Multiple offers
Paid Search, LinkedIn
Pending KB strategy discussion
5/12 for deployment (pending KB execution time)
Nurture Email- Non-Centers Re-Engage
Objective: Re engage non center users who have fallen out of a nurture campaign for a centers driven campaign
Non center subscribers (out of a current nurture program)
Trigger page visits by know users
7 emails over 20 day span
Email subscribers- Non Centers
In deployment
5/7 Content Review
5/12 Visual Design
5/19 Email buildout in Pardot
Why Centers Gate Content
Objective: Gated Item for for top of funnel users who still need more education on Centers
CFO, CHRO, CNO as appropriate), 1K+ employees
Why Centers PDF
Organic search, paid search, paid social, organic social
Content Dev Stage
5/29 Content
6/9 Ad/Social Copy
6/16 Visuals
6/23 Go live
Current Collateral Campaign
Objective: Identify top performing content and develop a journey around these pieces through paid channels
HR, Director+ (include CEO, CFO, CHRO, CNO as appropriate), 0K+ employees
Offers will vary but should move the user down a buyers journey
Email, paid social, paid search,
Mapped out top viewed pages completed
Content map in review
5/12 content dev (ads/email)-pending review
5/19 content review
5/22 prioritize findings for content updates
Center Google Analytics Dashboards
Objective: Monitor webpage traffic for trends/changes. Possible content update opportunites
Centers website traffic
NA
Review current dashboards
6/1
A/B testing CHIPS Act Paid Search LP
Objective: Review data and swap out content as needed H1 etc
Paid search traffic
NA
Data Gathering
6/1
